Celebrity culture? (Yappers and shippers)

Here’s the question that a very good friend and I debated recently: is the tech industry in Silicon Valley in any sense a celebrity-driven culture? You know, in the sense that the film industry in Hollywood is celebrity-driven.

We initially had opposing answers, but then realized that that it all hinged on how you define Silicon Valley, and if we defined it the same way we got roughly the same answer.

So let’s divide Silicon Valley up into two (overlapping!) groups: yappers and shippers.

Yappers are people who talk (or write) about technology, or the industry, or the people of the Valley. They blog, go to conferences, speak on panels, do radio shows, write manifestos, go to parties, and generally … yap. (Note that there is no such thing as a successful yet invisible yapper.)

Shippers are people who, by sweat of brow, get “product” out the door. Product can mean: boxes, chips, operating systems, websites, web services, mobile apps, open-source software, proprietary software … Anything that connects users with CPU cycles and actually lets them do stuff that they want to do. If shippers didn’t ship, then yappers would have nothing to yap about. (Note that successful yet (mostly) invisible shippers are everywhere.)

Now, let me hasten with a not-that-there’s-anything-wrong-with-that disclaimer: we need yappers. Not nearly as much as we need shippers, but we need them. Just as an example: in my own sub-industry (web search engines), John Battelle is a yapper par excellence, and does a great job sparking really useful conversations and (through his book) public understanding of that industry, which is a good thing. Danny Sullivan is another example.

Also (and I can’t stress this enough) the sets do intersect somewhat. The only things that stop people from being both yappers and shippers are: 1) limitations of individual skill and inclination (some people are born to do one or the other), and 2) limitations of time (you can both yap and ship on the same day, but not at exactly the same moment).

OK, now back to our question – is Silicon Valley a celebrity culture? If you’re inclined to define the Valley as the set of yappers (which may include some shippers), then the answer is clearly yes. If you define the Valley to be the set of shippers (which may include some yappers), then the answer is no. Simple, isn’t it? đŸ™‚

(Postscript: I may have been a bit hard on Hollywood in defining it as the prototypical celebrity culture. It is, of course, since in a sense the film industry is _about_ celebrity in a way that the tech industry is not. But other than that, it must be very parallel, with celebs and critics being vastly outnumbered by the people working on the high-tech, high-skill business of getting movies made.)

5 thoughts on “Celebrity culture? (Yappers and shippers)”

  1. Well that’s a nice defence of yappers, but expected, considering all your yapping. Do you ship as well, or is your work limited to yapping? I think full disclosure is in order. Oh and if you happen to be a celebrity, wow!

  2. Heh. I think I defined shipping in such a way that I fit just on the “shipping” side of the line with most of my day (software engineer until a couple of years ago, now engineering manager at Yahoo! Search). Some would call management “yapping”, of course, but most of the day I’m worried about getting product out the door, not talking to the outside world. This small space is where I yap.

    Celebrity? Not at all. I’m always a bit surprised, in fact, when I get a comment on this blog that’s not from one of my friends. But welcome.

  3. “is the tech industry in Silicon Valley in any sense a celebrity-driven culture?”

    Of course it is. Sometimes the celebrities are real people, sometimes products, and sometimes brands. In some cases you get all three in one organization, like Apple: Steve Jobs, iPod, and Apple. Or Google: Larry/Sergey, Search, Google.

  4. You know, it’s been a long time since I have looked at this post, but I remember it. Since then Yahoo has fallen behind. I think Google dominates Yahoo, not just in monetizing searches, but just in relevance and speed and simplicity. In addition, although Google makes more money per search, the search results aren’t as cluttered with ads as Yahoo. Finally all the tools I was using with Yahoo have changed since December. Yahoo Plus was discontinued and suddenly I was inundated with ads. I have since switched to gmail and google docs and google everything. Yahoo has let me down. Even yahoo chess is terrible now (Da Vinci chess pieces on flash version are horrible), you guys are turning into excite.

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